Partnerships

‘Make a Dream Come True’ is a social project by 1+1 Media, in which the team fulfils the intangible dreams of children under the care of the Children of Heroes Foundation who have lost one or both parents as a result of the war.

In 2024 alone, the project team has already helped to fulfil the wishes of more than 50 children – from warm meetings with their idols to dream gifts. The dreams of children were fulfilled by Andrii Shevchenko, Dmytro Komarov, Anna Trincher, MONATIK, Serhiy Zhadan, Yevhen Klopotenko, Serhiy Tanchynets, YAKTAK, DOROFEEVA, and many others.

These touching stories are featured in the television project ‘Closer to the Stars’ on the TET channel to inspire and support young Ukrainians, as well as on the following platforms:

• the stories of the 1+1 Marathon, 1+1 Ukraine, and TET television channels;
• 1+1 media websites – UNIAN, Glavred, TSN.ua, 1+1 Ukraine;
• 1+1 media and the Children of Heroes Foundation social networks;
• official pages of the project mentors and stars – the children’s idols;
• national media.

The total reach across TV and digital platforms exceeds 5,700,000. Overall, the audience has a positive perception of the fulfilment of dreams. Research shows that TV viewership increases when touching and uplifting stories about children are broadcast.

Usually, during the Christmas and New Year period, 1+1 Media, together with its committed partners, helps those in need by dedicating prime time on 1+1 Ukraine to charitable causes. Last year, on 6 December, 1+1 Media, as part of the ‘Make a Dream Come True’ project, donated the proceeds to fulfil the material wishes of children who had lost their parents in the war. In total, the dreams of 11 children were fulfilled.

Furthermore, as part of ‘Make a Dream Come True’ and in collaboration with the Children of Heroes Foundation, 1+1 Media:

• Integrates children’s drawings into the on-air graphics of the 1+1 Ukraine TV channel;
• Develops a series of events, including the game ‘I Love Ukraine’ with the show’s host and captains;
• Tells the stories of children who are bringing us closer to victory by volunteering and raising funds for the needs of Ukraine’s security and defence forces.