SDG 17: Partnerships for the goals
Best practices of CSR 2021
Case name: Everyone – a furry friend: how Foxtrot helps reduce the number of stray animals
What problem does it solve? Adaptation of abandoned pets, financial assistance to shelters and in general the promotion of humane treatment of all animals, drawing the company’s own attention to this problem as a global one.
Results: Through the joint efforts of the company, volunteers and public organizations, 250-300 animals from shelters receive a home every month; business environment, customers and stakeholders respond positively to the project. As an example, in three months from the sale of charity magnets in 20 stores in Kyiv received 10 thousand hryvnias, which are directed to the needs of shelters.
17 shelters received assistance with household appliances and food in the amount of over UAH 350,000; more than UAH 500,000 was allocated to popularize the idea of adoption in the media (branding of subway cars and windows, information stands, television).
Case name: “Children’s Hope”, the kindest subscription from Kyivstar
What problem does it solve? a charity SMS subscription project aimed to provide children’s oncological and cardiological dispensaries with modern equipment, medical supplies, and tools. The initiative was made possible by combining Kyivstar telecommunications technologies and expertise dobro.ua in the field of systemic charity.
Results: As of November 23, 2021, thanks to the Children’s Hope initiative, UAH 8,906,317 has already been collected, of which UAH 3,916,850. – funds received through regular transfers of our subscribers. And this is 44% of all donations.
In total, 153 thousand Kyivstar subscribers joined the initiative during the three years of the project’s existence: 484 thousand charitable SMS were sent, the average donation is 15 hryvnias. It is important that 18,394 subscribers made a regular payment. Most people choose to subscribe 10 UAH.