Business and National Identity

Problem Statement
The world depends on a fragile balance of many factors – and the economy is one of the core pillars. The economy relies on businesses, and businesses rely on people who genuinely care about the work they do.

For more than 19 years, FRACTAL has been developing an ecosystem of companies, launching new directions, and rapidly expanding teams. Every month, we review over 6,000 candidates – and this number continues to grow.

We’ve learned one important truth: it’s easier to teach the market how to work systematically than to explain the basics every single time:
● how to write follow-ups
● how to set goals
● how to complete tasks
● how to report
● how to be an effective employee

There is still a lack of accessible, structured, and practical management knowledge available to the public. So we decided to share it openly.

Solution
Artem Borodatiuk, founder of the FRACTAL group of IT companies, created a free online course, “For Managers” – a concentrated set of management practices built over 19 years of growing 25 businesses together with his partners.

Initially, the course was available only to FRACTAL employees as an internal training program. Later, it was adapted and opened to the public – transforming from an internal educational product into a full-scale learning platform for business and public-sector leaders.

The program includes 8 modules and 38 lessons, covering leadership, goal-setting, delegation, team management, business analytics, and the CEO’s systematic thinking.

The mission of the course is to help leaders, managers, and employees at any level think systematically, build effective teams, and create strong, sustainable businesses – rather than simply reacting to daily challenges.

The course became not just an educational product, but a diagnostic tool for managers – one that helps identify gaps in skills and close them immediately through practice.

Results
As of October 2025:
● 10,925 users registered for the course;
● dozens of companies integrated the course methodology into their internal training systems.

Founders and top executives of Ukrainian companies note that the course materials are a valuable resource for managers and anyone who wants to build a sustainable, successful business.

For example, here is feedback from Oleg Gorokhovskyi, co-founder of Monobank, about the upcoming book based on the course:

“Artem wrote an excellent manual on management. Will it solve all the problems of your business? Of course not. But you will definitely make fewer mistakes. And fewer things will need to be learned through trial and error – because many of them you’ll be able to do right from the start.”

The course has become an important milestone in the development of Ukrainian management education – offering, for the first time, practical management tools tested in real businesses and made accessible to a wide audience.

Integration into Schools
We are now developing cooperation with schools to implement the course at the secondary education level.

Based on the decision of the subject committee, the Ukrainian Institute for Educational Development submitted proposals to the Ministry of Education and Science of Ukraine to grant the designation “Recommended by the Ministry of Education and Science of Ukraine” to the following model study programs created on the foundation of the course:
● Well-being and Professional Effectiveness. Grades 10–12
● Startup Generation: From Idea to Success. Grades 10–12
● Next-Generation Leader: Fundamentals of Management. Grades 10–12

Here is an excerpt from a review by Valentyna Khrapkina, Doctor of Economics and Professor at the National University of “Kyiv-Mohyla Academy,” regarding the upcoming book based on the course:

“This publication can be used as a practical tool in the training of managers, as well as by team leaders, business owners, educators, and anyone who wants to structure their management approach, expand their toolkit, or critically rethink their professional experience.”

Conclusion
The case clearly demonstrates that Ukrainian managers need practical tools, not abstract theories. The best education is structured experience – created by practitioners and applied immediately in work.

Without systematic development of managers, businesses cannot scale. Leadership is, above all, the ability to teach and develop other leaders.

“The Managers’ Course” by Artem Borodatiuk has become an example of how one high-quality educational product can transform a country’s management culture – making it more structured, practical, and accessible.